DigiCon Lineup 2023 - More Speakers Will Be Announced Soon
Top experts in the fields of Technology, Social Media, Marketing Strategy and Disruptive Innovation
Stelian Crișan
Product Manager - Adobe Analytics for Streaming Media
Stelian Crisan's strategic journey began at the age of 6 when he fell in love with chess, a game rooted in problem-solving, planning, and foresight. Playing it by correspondence, he patiently awaited letters containing his opponent's moves, crafting strategies 6 steps ahead and executing them flawlessly. This early fascination laid the foundation for his current career path: 13 years ago, he joined Adobe, where today he is Senior Product Manager, Adobe Analytics' Streaming Media project.
Adobe Analytics for Streaming Media provides industry consumption metrics that helps media customers to take informed marketing, editorial and operational decision, in short, to move away from a traditional broadcast mentality and towards real-time interactive experiences that help build real communities.
In this role, he collaborates with giants like Disney, Paramount, NBC Universal or Discovery. It's a dynamic position that allows him to engage with multifaceted teams spanning the globe, from the United States to EMEA and APAC. In a world where strategy & customer-centricity are crucial, through close collaboration with development, product, sales and marketing teams, he's able to orchestrate a symphony of innovation that resonates with clients worldwide.
Roxana Alecu
Client Solutions Manager, Central Europe
With 10 years background in marketing, media strategy, planning and buying, she's been part of the TikTok team for almost 3 years, managing top advertisers in Romania, Czechia and Hungary with a focus on business growth.
At DigiCon, Roxana will talk about how you can master TikTok Advertising.
Florin Pravai
Head of Partnership - Google
Florin Pravai has been part of the Google Romania team since 2012, focusing on the development of local partnerships. Passionate about AI, marketing, and ecommerce, Florin has worked as the Director of Marketing for eMAG and Sanoma Digital. He holds an EMBA in General Management from Tiffin University and a specialization in marketing from Wharton. His presentation "Change with Artificial Intelligence" for DigiCon will include:
- AI in Google products
- Integration of Bard in Google products
- Innovation with AI
- Responsible AI development
Mircea Olaru
Business Development Manager - Eskimi Romania
Mircea is in charge of developing Eskimi's Programmatic Advertising platform and managing partnerships with media agencies and brands in Romania, Hungary, Czech Republic, and Slovakia.
With over 15 years of experience in Marketing, Sales, and Print & Digital Media Advertising, he has an exceptional track record. Before joining Eskimi, he led the Marketing department at Adevarul Holding, where he contributed significantly to the growth of print media and various projects with book and DVD inserts. Since 2015, he has been focusing exclusively on Digital Advertising.
During his presentation, Mircea will discuss global insights, trends, and examples observed in the 130+ countries where Eskimi's Ad-Tech solution is currently running online advertising campaigns.
Andreea Ciocănescu
Marketing Manager - Puratos, Romania
Andreea Ciocănescu is an insightful marketing leader who utilizes emerging technologies like virtual assistants and recommendation engines to reimagine marketing. As Marketing Manager at Puratos Romania, she employed semantic AI to uncover hidden insights and expedite development. She believes in an integrative approach that combines empathy, ethics, and AI to build customer trust, highlighting the power of technology and human collaboration to drive innovation in the field of bakery.
- With the right human-AI collaboration, we can deliver exceptionally relevant brand interactions at scale.
- Marketing innovation isn't just about deploying AI, it's about using it to authentically connect with consumers.
- To thrive in the evolving landscape of marketing, the modern and future marketers must possess a deep understanding of data and AI, enabling them to stay ahead, anticipate trends, and shape the future of data-driven marketing leadership.
- Data and AI lie at the heart of marketing, requiring a fresh breed of leadership that is flexible, innovative, and capable of integration.
Andrei Tiu
Entrepreneur, #1 Bestselling Author, CEO - Marketiu
Andrei is the founder of the Marketing Agency Marketiu, with offices in London and Bucharest.
Having had a career spanning over 14 years in Online Marketing, both B2B and B2C, Andrei is a staunch advocate for monetising Marketing efforts, fostering education around adopting new technologies, and employing Growth hacking techniques online. Prior to establishing the UK-branch of the agency in 2018, he held more than 20 positions in Romania, UK, and Denmark.
Furthermore, Andrei has been bestowed with the distinguished title of “European Entrepreneurship Champion” in Stuttgart in 2016, following his triumph in one of the largest student Entrepreneurship competitions. He is also a #1 Bestselling Author in Marketing
Ștefan Gergely
Tech founder. Heading growth - Veridion
Stefan is a Serial Entrepreneur, Growth Hacker and expert in Blockchain Technologies.
Stefan is a Serial Entrepreneur, Growth Hacker, and expert in Blockchain Technologies. He's the founder of Aurus.io, a company that's building a 100% gold-backed cryptocurrency. He's also a partner in Under Development Office, one of the first software companies in Europe to develop blockchain technology solutions as a service.
Stefan has been involved in multiple blockchain projects, either as a partner or consultant, where he applies his knowledge and experience in game theory. Additionally, Stefan co-founded the Romanian "ATA" - Association of Advanced Technologies, a group that supports blockchain growth in Romania from an educational and legal standpoint.
He's truly enthusiastic about initiating small-scale, impactful, and fascinating tech projects like button.do or spreadcell.io because "they always make for intriguing and captivating stories."
Lili Sandu
TV Host, Actress, Singer, Content Creator
Lili charms us with her thirst for life, her kindness and her zen lifestyle. She teaches us about nutrition and healthy eating, she inspires us with her fashion choices and shows us the benefits of yoga. Her blog makes her feel more alive than ever; she‘s full of vitality, proving how important it is to live in a permanent balance, to have a free spirit in a healthy body. Whether appearing on the big screen or the small screen, she distinguishes herself through simplicity, while always being an elegant, charismatic and sensual presence.
Sore Mihalache
Singer, MC, TV Host, Actress, Content Creator, Speaker, Entrepreneur
Sore Mihalache is not only a creative and long running artist, but also one of the most involved people in her personal branding story. Ambitious and hard-working throughout her entire career so far, Sore has proven time and again that you can stay true to the question "Where do you see yourself in 10 years?". In exactly that many years she‘s built a brand, an artist, a role-model for the next generation. She is someone that the younger generation looks up to, and is admired by all ages. From LaLaBand to the Romanian musical TV drama Pariu cu viata/A Bet with Life and up to presenting the TV show Vorbeste lumea/People talking, and most recently the celebrity competition Te cunosc de undeva?/Don‘t I know you?… From "Different" to "Jumatate/Half" from fashion icon to designer for her own Hard Coeur brand, from child to mother, she‘s proven that she‘s authentinc, fresh and bold.
Roxana Alexandru
Roxana will forever be tied to the world of television. She built from the ground up, becoming a producer of some the most well-known TV shows in Romanian television history - Who wants to a billionaire?, Big Brother, Star Factory. After almost a decade, she left the small screen behind, but she didn‘t stray too far. Starting 2008 she is a talent agent, co-founder of RAA, and she has represented some of the biggest names in the entertainment industry from our country.
Skilled both as a talent agent and a communications expert, the projects she‘s had a hand in have received numerous prizes (Best TV Quiz Show at the TV Mania Awards between 2000-2004; the Radio Award at the Ad‘Or Gala in 2011, for Prevestiri din copilarie/Childhood Predictions, with Virgil Iantu, sponsored by ING Bank).
She represents artists such as Razvan Exarhu, Paul Ipate, Lili Sandu, Verdini and you‘ll see her working hard to manage them as best as possible, but you‘ll also hear talking pretty often about leaving one‘s comfort zone.
Ana-Maria Apostoiu
Ana is a Co-Founder of Romanian Artists Agency as well as a recognised Talent Manager. Always in tune with the clients‘ needs, she‘s in charge with identifying the opportunities for connecting a brand‘s identity with an artist's creative force.
Always on the move, determined and frank, but also delicate and classy, you‘ll find her most often searching for the added value of every kind of media production. She respects her artists more than anything, and looks to associate their image only with brands and productions which best fit them.
She believes in the sustainable development of talent, and loves to integrate all the means she has at hand into building a very diverse portfolio, no matter the type of artists. She represents artists such as Virgil Iantu, Octavian Strunila, Sore, and she considers them all as part of the big family she‘s gained with every new project.
Alexandra Burdulea
Senior Brand Manager Pepsi Regular
Creative marketer with 5+ years marketing experience in FMCG working for global and local brands. Strategic thinker with competencies in ATL, BTL, Digital, PR and Trade Marketing, always seeking the most effective solutions for key touchpoints.
I am a dot connector; I try to stay ahead of trends in order to deliver the best in class marketing campaigns with a touch of novelty. Savvy about communication, innovation and technology, I always seek to surprise the audience and to make the vision of a project a reality, supported by good results.
Our previous Edition’s line-up
DigiCon 2022 Speakers
Our Speaker line-up consisted of 9 recognised Top Experts in Digital Marketing Strategy, Disruptive Technology and Entrepreneurship, who have managed to make an impact through the innovations or strategies deployed in the national and global market.
Mihai Manescu
Mihai is the Customer Success Manager @ Streams.Live, one of Europe’s most recognised live shopping solution providers. He is also a media & film producer as well as teacher at one of Bucharest’s private film universities.
Virgil Iantu
We know him for his tasteful humour, but the public recognises him as one of the most representative people in television. Being part of such productions as Who wants to be a millionaire? and Kids Say the Darndest Things has brought him recognition from the industry and admiration from the general public. Very few people know, however, that Virgil has a degree in music and that he started his career as part of the Madrigal Chamber Choir, and presently he sings alongside the Bucharest Jazz Orchestra, together with whom he put out an album - Ieri si Azi/Today & Yesterday.
His ease in working with children and parents alike, have determined Virgil to put together a training programme. Children say - a course like child‘s play, where the young ones learn that emotions are good if we know how to deal with them… even when our parents are there with us. And the project has recently grown into Virgil's firts children's book - Copiii spun... emotiiile sunt bune (Children Say... Emotions are good). For 5 season he was the host of the hit TV show Castiga Romania/Romania Wins at TVR2.
Dragos Nicolaescu
Dragos uses his +25 years of management, business and investment experience to provide coaching, advising and investing services. In the last 10 years, he’s coached +200 executives to become better leaders, advised +250 founders to create a successful startup, and invested in +70 local and international startups. To better serve his clients, he enhanced his business skills with formal studies in psychotherapy and coaching. Every year, he offers +100 hours of mentoring and coaching in most of Romania’s pre-acceleration and acceleration programs. He has extensive experience in strategy, management, and growth, areas of critical importance for startup founders. He is a huge fan of anime, science fiction, and board games.
At DigiCon 2022 he will speak about Effective Marketing Strategy for Startup Founders (and their Investors), share marketing planning frameworks and important metrics to track for success in a dynamic market context as the one we’re in right now.
Andrei Tiu
Andrei is the founder of the Marketing Agency Marketiu, with offices in London and Bucharest.
Having had a career of over 12 years in Online Marketing both B2B and B2C, Andrei is an firm believer in monetising Marketing efforts, education in terms of adopting new technologies and Growth hacking online. He has worked in over 20 jobs in Romania, UK and Denmark before founding the UK-branch of the agency, in 2018.
He is currently on a pursuit to build Europe’s most comprehensive ecosystem for Marketing leaders and aspiring marketing professionals, having launched parallel projects to the agency such as The Marketing Uni, DigiCon Marketing Innovation Conference and Marketiu 3.0 - the agency’s blockchain & Web 3.0 department
Andrei is also a #1 Bestselling Author in Marketing, and was awarded the “European Entrepreneurship Champion” title in Stuttgart in 2016 within one of the biggest Entrepreneurship competitions.
Within DigiCon, he will speak about integrating new technologies in modern Marketing strategies, upcoming trends and opportunities for brands to grow in the current market context.
Doina Vilceanu
Doina is the Marketing Director of ContentSpeed, one of Romania’s top eCommerce platforms enabling FMCG business to build and run their own e-store.
Within DigiCon she will discuss eCommerce trends for 2023, market statistics, important KPI’s to track in an evolving market as well as last-minute must-know strategies for Black Friday.
Robert Tatoi
Robert is a Founder @ Play Vertical, a video marketing company focusing on creating viral content for Social Media.
He gathered 200M+ Views & 1M+ Followers Organically Generated for Clients in 2022
He also owns a verified TikTok Account with 600k+ Followers, is a Global TikTok Partner
and has worked with brands such as Funke Mediengruppe, Adobe, Peugeot, Opera, Mondly, Creative Tim.
Andrei Lacatus (Shurubel)
Ex-Radio Host for Virgin Radio, one of Romania’s top radio stations and currently presenter for “Vorbeste Lumea” @ ProTV.
At DigiCon, Andrei a.k.a. Shurubel will talk about the evolution of streamed media, organising a strategic brand presence on Radio & TV as well as what makes people tick in mainstream media.
DigiCon 2019 Speakers
Dana Mustatea
Growth Marketing Manager, UiPath
Dana joined UiPath one year ago as Growth Hacking Project Manager. Her main responsibility is growing the B2B Online Profile of UiPath by handling the reviews project across several platforms. Dana has over 5 years’ experience of coordinating the digital marketing ops in big data startup environments both in Romania and the UK. She has hands-on experience in digital marketing, social media, SEO and event management.
Within DigiCon, Dana will walk us through the process of building the Online reputation of a business by automating B2B online reviews, how to obtain testimonials and how to use them for customer retention and business growth hacking.
Andrei Tiu
Entrepreneur, #1 Bestselling Author, CEO, Marketiu
Andrei is the founder of the Marketing Agency Marketiu, with offices in London and Bucharest.
Having had a career of over 9 years in Online Marketing both B2B and B2C, Andrei is an ambassador for monetising Marketing efforts, education in terms of adopting new technologies and Growth hacking online. He has worked in over 20 jobs in Romania, UK and Denmark before founding the UK-branch of the agency, in 2018.
Andrei is also a #1 Bestselling Author in Marketing, and was awarded the “European Entrepreneurship Champion” title in Stuttgart in 2016 within one of the biggest student Entrepreneurship competitions.
Within DigiCon, he will speak about integrating new technologies in modern Marketing strategies, upcoming trends and opportunities for brands to grow in the current market context.
Vlad Andriescu
Editor In-Chief, start-up.ro
Having led the Press Department of one of the biggest Romanian business websites for over 4 years, Vlad has 8 years of experience in the Media sector, as part of multiple recognised publications such as Adevarul and România Liberă. Through Start-up.ro, he connects entrepreneurs with Romanian investors helping in nurturing relationships beyond the online promotion of the romanian entrepreneurial space.
Vlad has been a speaker for multiple events in Romania, the Moldovian Republic & Bosnia&Herzegovina, his area of expertise being entrepreneurship and Media Promotion.
He is a winner of Superscrieri Awards 2017, for the Opinions category.
Within DigiCon, Vlad will help us explore Entrepreneurship in Romania, the trends identified amongst new start-ups, and the opportunities for businesses to use new technologies in order to innovate not only in Marketing but also in Business Processes.
Lucian Cramba
Co-founder, COO @ Beez
Lucian has been an entrepreneur for over 10 years, founding multiple Start-ups and always looking for innovation in his ventures. His first major project was an Alba-Iulia-based advertising agency founded in 2011, which he has ran for over 7 years.
He has entered the Tech Start-up space in 2015, founding FastOrder, a successful mobile app for the Restaurant industry. As a naturally-born leader and a sharp creative mind, he didn’t stop here, co-founding Beez in 2018 - a mobile application aiming to help users save money when shopping online which he is currently on a mission to grow to the net value of 1 billion USD within the next 5 years.
Having a wealth of experience in the Start-up & VC funding space, Lucian will be joining our DigiCon Entrepreneurship panel, showcasing challenges he overcame as an entrepreneur and insights into how customer behaviour is changing - and why we, as marketers, should care.
Stefan Gergely
Founder, Aurus.io
Stefan is a Serial Entrepreneur, Growth Hacker and expert in Blockchain Technologies.
He is the founder of Aurus.io, a company that’s building a 100% gold backed cryptocurrency. He is a partner in Under Development Office, one of the first software companies in Europe to develop blockchain technology solutions as a service. Stefan was involved in multiple blockchain projects as a partner or as a consultant where he applies his knowledge and experience in game theory. Stefan also co-founded the Romanian “ATA” - Association of Advanced Technologies, a group that supports blockchain growth in Romania from and educational and legal perspective.
He is very passionate about small scale large impact cool tech projects which he loves to kick off from the ground such as button.do or spreadcell.io because “they always make for cool and interesting stories”.
Within DigiCon, Stefan will speak about disruptive technologies and how these can influence or change the Marketing & Advertising industries in the near future. He will also present Growth hacking strategies that have helped him launch and rapidly grow multiple businesses over the past two years.
Laura Musuroaea
Beauty Vlogger, Blogger, Influencer & Entrepreneur
Laura Musuroaea is a Lifestyle & Technology Vlogger, Entrepreneur and “ mummy”. Having a 10-year experience is Vlogging and Filmmaking, she started her journey having a beauty Youtube channel. In parallel, she has been working as a video editor for the “Zona IT” show, as well as being part of the Google Youtube team.
Four years ago, Laura has decided to quit her regular job and paint her own story. In parallel with being a full-time influencer, last year she has also launched her own Video production business, working with a variety of people and brands looking to develop the Video area of their business.
Within DigiCon, Laura will help us explore the opportunities Influencer Marketing opens for modern brands, how to build strong communities and what platforms are “hot” at the moment - as well as how to best use them to amplify brand growth.
The cost for tickets is fully subsidised by the organisers to ensure you get the most value and highest quality.
