We see almost all advertising messaging and new companies shouting about AI & Machine Learning, Automation and - essentially - enabling processes to replace human input into marketing. However, to what extent is this a sustainable option for the evolution of Online advertising?
To keep it clear - We ARE ambassadors of Marketing innovation - this is what we were born of. However, Marketing is not only about data processes. It’s also an art. And understanding the metamorphosis of Art & Science is where there is a gap in the current market. Understanding where and how human skill can best be improved to guide the machine in a fast-changing industry is absolute key to thriving in the current market, both as an individual, as well as a brand.
And this is what we aim to deliver through Digicon.
We are not going for attention-grabbing headlines, but rather value-rich content and a solid promise - that no matter your industry level or experience, you WILL go away with a bag full of insights you will be able to apply straight into your business.
This is an exclusive event, and in order to support our promise for delivering genuine value as well as maintain the highest quality of information presented to our attendees, your cost of attendance is fully subsidised by Marketiu and our Partners